An Affiliate Story So Crazy, It Had to Be True. This is a story that will be repeated many times for a long time to come. How Affiliate marketing works
Post by Peter Hanley coachhanley.com
In the world of affiliate marketing, doubt is a constant companion. We’ve all been there, staring at a blank screen and wondering, Will this really work? What’s the return on my time? You know the drill—the quiet whispers of your own mind, the constant criticism from others who just don’t get it. For a long time, the affiliate space had its wins, sure, but nothing that truly shattered the mold. The results were good, maybe even great, but not groundbreaking.
The Man Behind the Movement
Then came Alex Hormozi.
His backstory is as compelling as his business genius. Alex, a first-generation Iranian-American, is far from your average guru. A few years ago, he was a young entrepreneur making and losing a ton of money with his first gyms. Through that struggle, he found a winning formula. He wrote his first book, Gym Launch Secrets, which became a massive success. He followed that with other books, all focused on the same core principles: getting leads and making money. What’s even more remarkable is that for years, he freely gave away this advice, offering immense value without a single sales link in sight.
This isn’t an old-school businessman hawking outdated strategies. At just 37 years old, Alex has built a formidable team with his equally impressive wife, Leila. Together, they are a force of nature. Alex transitioned from a hands-on operator to a passive investor, putting his own money into companies that applied his proven methods. He’s not just talking the talk; he’s walking the walk and betting big on the strategies he teaches.
The Multi-Million-Dollar Launch
In August 2025, Alex embarked on his boldest move yet. He orchestrated a massive launch, spending over a million dollars to build anticipation. He then delivered a non-stop, seven-hour live presentation, sharing his knowledge with a global audience. But this wasn’t a launch for a single product. He bundled his previous books and courses, selling them in a variety of ways at different price points, even giving away books to those who made donations. His material is truly excellent, and his teachings are something every entrepreneur and affiliate marketer should be familiar with.
Alex also stands out for his unique, alternative style. On stage, he’s often seen in shorts and sneakers, with a full beard and a laid-back demeanor that’s a refreshing change from the typical suit-and-tie business world. He’s proving that you can be authentic and still achieve stratospheric success.
The Staggering Results
And now, for the part that will blow your mind.
Alex Hormozi set out to break a record, and he didn’t just break it—he absolutely obliterated it. To ensure the results were beyond question, he had them audited by the Guinness Book of World Records.
Here are the staggering numbers:
His total sales came to a jaw-dropping $105.5 million. This wasn’t a lifetime achievement; this was a record achieved in a single launch event. In the first 24 hours alone, he had 2.9 million sales, and that number grew to 3.6 million sales within 72 hours. That’s not just a good day’s work; it’s a monumental, history-making achievement that reshapes what’s possible in the world of online business and affiliate marketing.
His books are available online, and the first few hours of his latest launch event are a must-watch. He lays out his strategy, showing you how straightforward the process can be when you have the right blueprint.
Alex Hormozi isn’t just a success story; he’s a living testament to the power of providing massive value up front, building an audience, and then making an offer so good people feel stupid saying no. He’s proven that affiliate marketing and direct sales, when done with integrity and an abundance mindset, can achieve results that were previously unimaginable. This is the new benchmark, and it’s an inspiration to anyone who’s ever doubted their affiliate journey.