Why don’t more people write newsletters when they have a very high readership and generate results after every send out
The fallacy of a newsletter
First of all, if your customers are not reading your newsletter they are probably reading one from your competitor.
We know the importance of consistent customer touch and this is the ideal vehicle to achieve that with little effort.
Newsletters cost little and return big so why are you not there?
These are not sales documents they are there to teach and entertain.
Outsourcing the work
An easy method to achieve consistency without the work is to outsource the production.
First of all, write down a year of product keywords. Use how, when, and why type subjects based on your product portfolio.
How to write a newsletter, When is the best time to send them out, how do you find content are examples of headings that can be filled in.
Make sure your Logo and colours are consistent to maintain your branding.
Having links to selling opportunities is quite ok
Maintain your subscriber base
You will get people that unsubscribe. They have moved on so consider it as list cleansing.
You may want to segment your base if your product profile is large. Girls are not generally interested in
off-road tyres nor are men in Baby wear. This is knowing your customer and giving them what they need.
Make sure every new contact gets into the list using some sort of process that creates list building.
You are building a valuable asset
Your Newsletter list is a valuable asset because it becomes a saleable item. It reinforces that your contact base is active, productive and income-generating.
It will return far more than the small cost to write and send.
Conclusion
Newsletters are a valuable business asset that will return rewards every
month for years to come