The Misadventures of DIY AI Marketing and how to go about it to increase your contact loyalty and resulting sales
Sarah was a seasoned marketer who prided herself on staying ahead of the curve. When AI marketing tools started taking the business world by storm, she was eager to jump on board. She’d read articles about how AI could write compelling ads, create email campaigns, and even optimize her website. “This will be a game-changer,” she thought as she signed up for multiple AI platforms.
At first, it was exciting. Sarah generated catchy headlines with a few clicks, churned out blog posts in minutes, and analyzed mountains of data faster than ever. But as the weeks went by, something became painfully clear—her marketing wasn’t connecting.
The Pain of Misguided Automation
Her AI-generated ads didn’t convert, her emails felt robotic, and her social media posts lacked the spark that used to bring in engagement. The metrics told the same grim story: declining clicks, a drop in customer responses, and flatlining sales.
Frustrated, Sarah started tweaking the AI’s outputs, but that only led to more hours glued to her screen. The “time-saving” tools were eating up her evenings, and the results still fell flat.
One day, a loyal customer emailed her:
“Hey Sarah, I love your brand, but the recent emails feel…off. I miss the personal touch that made me a fan in the first place.”
That stung. Sarah realized that while the AI tools were powerful, she had no idea how to use them effectively. She’d assumed the technology would do the thinking for her, but instead, it magnified her mistakes.
The Turning Point: Learning from the Pros
Determined to fix her floundering campaigns, Sarah searched for AI marketing training. That’s when she discovered Michael Cheney’s Partner and Profit program. It wasn’t just another AI tool; it was a step-by-step system that showed her how to use AI the right way.
Michael’s program taught Sarah how to blend AI’s efficiency with her unique voice and brand values. She learned how to train AI to understand her audience, craft messages that resonated, and automate tasks without losing the human touch.
With Michael’s guidance, Sarah rebuilt her marketing strategy. Her emails started to feel personal again, her ads spoke directly to her customers’ needs, and her social media posts became engaging and authentic. Most importantly, her sales and customer loyalty bounced back.
The Lesson: AI Is Only as Smart as Its User
AI can transform your marketing—but only if you know how to wield it. Without proper training, you’re at risk of creating content that’s generic, unrelatable, or worse, damaging to your brand.
That’s why programs like Michael Cheney’s Partner and Profit are so essential. They don’t just hand you tools; they teach you how to use them to their full potential, blending automation with strategy to maximize your results.
If you’ve struggled with AI in your marketing—or you’re hesitant to even try—don’t go it alone. The right training can turn your pain into profit, just like it did for Sarah. Don’t let AI be a stumbling block; let it be your secret weapon.
The Misadventures of DIY AI Marketing by Peter Hanley
