Why You Need To Understand GEO V SEO. This will help your content to better ranking and far better results than were preveously possible
Post by Peter Hanley coachhanley.com
Search Engine Optimization, or SEO, is like the classic playbook for making sure your website gets seen on search engine result pages (SERPs). It’s all about keywords, backlinks, and making your site a friendly place for both humans and search engines.
Generative Engine Optimization, or GEO, comes into play when dealing with the cool new kids on the block—AI platforms like ChatGPT and Perplexity. Instead of just sticking to traditional rankings, GEO is about making sure your content can be easily found and understood by these AI engines. This means structuring your content smartly so it’s ready for AI to pick up and use in its answers.
Let’s dive into what Neil Patel says about this. GEO extends beyond SEO’s old-school tactics by focusing on presenting your content in a way that AI can grab and cite. It’s a shift from just worrying about traditional search and more about showing up in those AI-generated answers.
Keeping your content audience-friendly while lining up with E-E-A-T principles is super vital. E-E-A-T, standing for Experience, Expertise, Authoritativeness, and Trust, ensures your content is trustworthy, knowledgeable, and top-notch quality, everything AI loves.
So, why should you care about these differences? Well, aligning with both SEO and GEO means your content is ready for any digital moment, whether it’s showing up in a Google search or being part of an AI chat’s wisdom. It’s all about staying relevant and visible no matter the platform.
Why Affiliate Marketers Must Embrace GEO
For affiliate marketers, finding ways to keep your content visible is a must. Enter Generative Engine Optimization, a tool that can keep your affiliate links and content front-and-center for AI platforms to cite and suggest. This means when someone asks an AI about a product you mention, your content gets thrown in the ring.
The beauty of GEO for affiliate marketing lies in its reach. When your content is optimized for AI, it’s like having a ticket to a global stage. AI can push your content out to countless users looking for info or making purchase decisions based on AI-generated answers.
Take the case of savvy marketers who’ve hopped on the GEO train early. They’ve seen their content get more views, interactions, and conversions because AI sees them as credible sources. Imagine someone asking an AI for the best workout gear and your review or affiliate link showing up? That’s the power of GEO in action!
How do you get in on this? Start by ensuring your content is structured clearly and backed with solid information that AI platforms see as reliable. It’s all about intertwining those pieces of wisdom with current trends.
Stay focused on creating content that speaks directly to people first while language-wise, syncing it up with the technical parts that AI crawlers need to spot your content. Keeping up with GEO strategies means tweaking content for both AI and traditional search engines without losing sight of your target audience.
Q&A: Common Questions about SEO and GEO for Marketers
How do I balance traditional SEO with GEO strategies? The trick is to integrate both into your workflow. Use SEO to maintain your presence in search engines and GEO to extend that reach to AI platforms. That means respecting both traditional search standards and AI-readability when crafting your content.
How fast will I see results from GEO? Well, GEO can take a bit to show tangible results, much like SEO. Keep an eye on your metrics, especially those related to AI engagement. The key here is consistent effort combined with data analysis to fine-tune your approach.
Can I use existing content for GEO, or is new content necessary? You don’t have to start from scratch. A lot of your existing content can be restructured and updated to meet GEO criteria. Refreshing old posts with clearer, structured content makes it AI-friendly.
Are there specific tools or resources to help with GEO? Absolutely! There are plenty of tools out there designed to help with GEO. Check out AI analytics tools, content structure guides, and resources that keep you updated on AI trends and best practices.
How do AI platforms choose which content to cite? AI engines look for content that’s not only well-structured but also authoritative and trustworthy. This is where E-E-A-T principles come in handy. Always aim for quality and accuracy in all your content pieces.
Why you need the latest search profiles
It was only recently we were discussing whether to use AI or not. We have now moved to understanding Large Language models and debating ways to get better results with GEO and SEO at the same time.
This is a big shift in our abilityb to stay with an exploding market yet one we need to understand.
